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Cramer & Associates Pivot PlanPivot Your Fundraising:
Go Past Disruption and Into Action

Presented by Michelle Cramer, CFRE, Dawn Robinson, Mike Schmidt, CFRE, and Gretchen Colón, MBA, CFRE - Cramer & Associates

Leading an organization out of any type of unexpected disruption requires aligned, cohesive thinking by the leadership team as well as clear and concise direction and strong tactical approaches. Cramer & Associates’ Pivot Plan™ helps nonprofits shape a collaborative mindset by breaking down silos and identifying innovative new approaches to fulfilling their mission.

The Pivot Plan revolves around five “pivot gears” that are at the heart of every nonprofit: programs and services, leadership, finance, fundraising, and marketing & communications. At the core of the plan is the understanding that mission fulfillment is the number one priority as these gears must work together in sync to create a path forward during times of crisis.

As a participant of the Pivot Plan, your organization will benefit from the following:

  • Creating a cohesive plan forward, past disruption and into action
  • Focusing and syncing all the “gears” on mission fulfillment to ensure financial sustainability
  • Removing barriers and tearing down silos, which typically exist in nonprofit organizations
  • Providing Board members and leadership a cultivation tool, which may be leveraged with stakeholders 

Regardless of the size of your organization, participants will have the tools necessary to implement the planning process and ensure your organization moves forward with intention and confidence.



About the Presenters

Michelle Cramer, CFRE

Michelle Cramer, CFRE & AFP Master Trainer - President & CEO, Cramer & Associates

Michelle founded Cramer & Associates in 1987 and today it is one of the largest, women and minority-owned, fundraising consultancies in the country. Cramer & Associates provides strategic fundraising counsel, feasibility studies, capital campaigns, executive search, master plans and a variety of specialized services for nonprofit organizations and institutions of every size and sector.

In a feature article in the Columbus Dispatch, Michelle was quoted as saying, “I believe in practicing what I preach.” The firm has contributed over $1.4 million to various causes since 1987. Michelle also serves on the Board of Trustees of The Catholic Foundation, The Dublin Community Foundation and The Giving Institute, publishers of Giving USA.

Michelle was awarded the “Outstanding Professional Fundraiser of the Year Award” by the Association of Fundraising Professionals in 2015. She is also a contributing author to an inspiring book titled, "The Nonprofit Consulting Playbook: Winning Strategies from 25 Leaders in the Field".


Dawn Robinson

Dawn Robinson - Senior Consultant, Cramer & Associates

Dawn utilizes her extensive philanthropic client service experience to provide unique strategic counsel for her clients.  Since joining Cramer & Associates in 1999, Dawn has been providing confident leadership in efforts that range from non-traditional and start-up organizations to sophisticated, $100+ million organizations and campaigns.  Her utilization of metrics-based analysis to look at both mission advancement and philanthropic impact adds a higher skill to traditional development efforts. In her staff and volunteer training and education sessions, she excels in bringing complex philanthropic concepts to a fun and motivating approach.

Dawn’s clients benefit from her 20+ years of immersion in the world of philanthropy. Her early career focused on client relationships, creating impactful marketing materials, prospect research and stewardship activities that provided her with a 360-degree view of organizations from the inside.


Mike Schmidt, CFRE

Mike Schmidt, CFRE - Executive Vice President & Partner, Cramer & Associates

Mike brings a tremendous wealth of experience in conducting feasibility studies, capital campaigns, major gift program development, strategic planning and volunteer management. Mike has a unique ability to creatively examine an organization’s opportunities and challenges to develop a long-range plan of action.

Mike’s most recent campaign experience includes leading a $35+ million comprehensive campaign for the Columbus Zoo & Aquarium, the first of its kind for the Zoo. He also helped the Philanthropy team transition to a system-wide major gift program.

Mike implemented the creation of the development office for the Pro Football Hall of Fame and created the platform for its $25 million capital and endowment campaign to fund its education programs, artifact restoration and facility expansions. 


Gretchen Colon, MBA, CFRE

Gretchen Colón, MBA, CFRE - Senior Consultant, Cramer & Associates

Gretchen is a servant leader that has been transforming higher education and nonprofit organizations for 20 years. As VP of Advancement & Communications at Lakeside Chautauqua, she took the organization from a $4 million to a $10 million organization; transformed the culture of generosity by increasing philanthropy from $350,000 to $11.6 million over three years; and increased the organization’s endowment from $3.1 million to $8 million. 

Using her positive, can-do attitude, she is skilled at working with nonprofit teams to break down silos while listening carefully to stakeholders, potential donors and front-line staff, to formulate strategies that turn into action. She has led countless retreats for various nonprofit sector teams to recognize their diverse strengths through CliftonStrengths to maximize each organization’s achievements.










Ten Star ChapterIDEA ChampionAFPNEO is committed to AFP’s principles of IDEA (Inclusion, Diversity, Equity and Access)
and strives to be resourceful to diverse individuals, groups, organizations and activities.

AFP Northeast Ohio Chapter | © 2015-2020 AFPNEO. All rights reserved.

Paula Mastroianni, President

PO Box 1286, Bath OH 44210 | 330-329-2472 | Fax 330-315-0399 |



Ten Star Chapter


Friends of Diversity Award

AFPNEO is committed to AFP’s principles of IDEA (Inclusion, Diversity, Equity and Access) and strives to be resourceful to diverse individuals, groups, organizations and activities.

AFP Northeast Ohio Chapter
© 2015-2020 AFPNEO.
All rights reserved.

Paula Mastroianni, President

PO Box 1286, Bath OH 44210
Fax 330-315-0399


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