Professional Development Meeting

March 22| 8:00 - 9:45 am

8:00 - 8:30 am ... Breakfast and Welcome
8:30 - 9:45 am ... Program

Shaw Jewish Community Center,
750 White Pond Drive, Akron directions

$18 for members | $25 for not-yet members
Reservation/Cancellation Deadline:
Monday, March 19, 4:00 pm

Approved for 1.25 CFRE credits; documentation
























Once Upon a Time:
Best Ways to Share Impactful Stories

Once Upon a TimeFundraisers are expected to make miracles happen. You have to tell your organization's story in an annual report in such a way that everyone who reads it will stop what they are doing and write a very large check to you. You have to compose a direct solicitation letter so perfect that it will stand out among all the other soliciatation letters and move someone to immediate action. AND you have to craft a donor story so powerful that social media recipients will not only send you money, but share it with their friends, who will also send you money and share it with their friends and so on and so on and so on.

Believe it or not, there are marketing miracles that happen every day in northeast Ohio. Learn from our panel of marketing practitioners about has worked and what hasn’t. Learn what they think are the best marketing tools that will give you the best bang for your buck. Most importantly, learn how you measure your success so that you can justify your marketing investments of both time and money to your ED and board.


June Kucalaba

Marketing and Identity Manager, Stark County District Library

June KucalabaJune leads the execution of the library’s marketing and branding efforts with the goal of increasing awareness and use of the library’s services, materials and events at 10 locations throughout Stark County. Recent projects include the award-winning Mobile Device SmartKits campaign and the visual identity design for the Jackson Township interim branch location.


Anne Merchant

Director Corporate Communications, Akron Children's Hospital

Anne MerchantAnne is esponsible for the development and implementation of integrated public relations and marketing program to support the Akron Children's Hospital Foundation’s fundraising efforts and align with the hospital’s brand. She is also lead production of the Foundation’s quarterly magazine, annual report and other collateral, as well as all internal and external communications activities.


David Walker

Vice President of Sales, FORM

Dave WalkerDavid has over 25 years of experience helping clients tell their stories. He developed the app “Shaq Shield” featuring basketball legend Shaquille O’Neal that protected children from sex offenders, wrote and directed the “Aviator of the Year Award” video for the National Air & Space Museum, and helped create a virtual museum for the Latino Center at the Smithsonian Institute. David won a Gold ADDY for a series of radio spots he produced with comedian Jeff Foxworthy.





Ten Star Gold ChapterFriends of Diversity Award

AFP Northeast Ohio Chapter | © 2015-2019 AFPNEO. All rights reserved.

Vondea Sheaffer, President |

PO Box 1286, Bath OH 44210 | 330-329-2472 | Fax 330-315-0399 |


Designed & hosted by Jacq Connect



Ten Star Gold Chapter


Friends of Diversity Award

AFP Northeast Ohio Chapter
© 2015-2017 AFPNEO.
All rights reserved.

Vivian Leggett, MSN, RN, NE-BC, President

PO Box 1286, Bath OH 44210
330-329-2472 | Fax 330-315-0399


Designed & hosted by
Jacq Connect